Business Plan (Dog Food) - 10429 Words

IBS XX 820 INTERNATIONAL BUSINESS PLAN The product: Dehydrated Dog Food The company: Amore Pet Food The target country: Japan Professor: Colin Raghunanan Students: Awa Oyetayo Galina Kokhan Ankit Chaubey Student numbers: 056-610-124 049-092-133 052-692-134 Due Date: 11th, April TABLE OF CONTENT: 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2. Corporate Profile 3.1 Background information on the Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 3.2 Vision. Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 3.3 Competitive Advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 3.4 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 3.5 Copyrights and†¦show more content†¦The company has been in existence since 1998 but was closed for some time, before being bought over by Barbara Fellnermayr and re-launched on the 9th of June, 2005. They maintain a staff strength of seven employees which is posed to increase this year with the intent of expansion and increased productivity. Amore’s total revenues for the year ended December 2012 was five million dollars ($5,000, 000). The company is renowned for the Amore Pet Food Diet which is based on the premise that dogs and cats are predators – designed to hunt, kill, eat raw meat and chew on raw bones. The diet has been developed for busy people who love their animals and want to give them a species-appropriate diet, but have little time for the preparation and planning of meals for pets. Vegetables are added to muscle meat, raw ground bones, heart and liver to provide the vitamins and minerals required by a healthy pet. As the world’s third largest economy, Japan ranks fourth among both the world’s Importers and Exporters with Exports valued at $773.9 billion and Imports valued at $830.6 billion. The country has a very strong democratic setup, stable macroeconomic policies and high GDP. According to the UN Development Programme’s Human Development Report for 2011, the country was ranked 12th out of 187 countries on the Human Development Index with a score of 0.901. This high ranking indicates the aboveShow MoreRelatedBusiness Plan of a Pet Shop1134 Words   |  5 PagesBusiness Plan Introduction With the improvement of people’s living standard, more and more people want a pet to accompany with them outside their studying and working time. Therefore the number of people who have a dog is increased, and the needs of dog are raised significantly. The economy about pets is paid attention by people. Not only concerned about what they eat, but also about where they live and what kinds of cloth they wear. It becomes a potential marketing in our daily life. ThereRead MoreMarketing Plan For The Pet Food Industry Essay1030 Words   |  5 PagesMarketing Plan for Caninantics Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as â€Å"Pooch Pantry,† that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timedRead MoreSmackey Dog Food You Decide Essay1393 Words   |  6 PagesYou Decide – Smackey Dog Foods Inc Smackey Dog Foods, Inc. is a familiar story in terms of small business start-ups. They started in a family kitchen, experienced explosive growth, and have had some troubles handling the accounting and business side of the business. My firm, Keller CPA’s, does not have specific experience with auditing a dog food manufacturer, but we certainly have a good bit of experience with similar small business accounting and auditing issues. The first thing to addressRead MoreTarget Consumers : Target Customers And Marketing Mix1339 Words   |  6 Pagesthe photo below, the age of pet owners vary from 25-65 years old mostly. The most popular age to own a pet is around 45-54 years old. Approximately 35% of Canadian households have a dog and approximately 38% of Canadian households have a cat (Canada’s pet wellness report, n.d.). Let’s say no house had a cat and dog, which would be 73% of the Canadian population with a pet. Cuddles Are Us will also target higher income homes seeing as they are the ones who travel more often therefore needing helpRead MoreZenith Case Analysis Essay1175 Words   |  5 Pages 1. How might one segment the dog food market? The dog food market can be divided into four segments: dry, wet, semi-moist, and dog treats. Dry dog food makes up 63% of the total market. Consisting of either small pellets or larger chunks of food, it is characterized as chewy and well rounded compared to canned and moist foods. In this sense, dry food provides more bang for the buck because it is cheaper than the pricier alternatives. Dog Chow is the leading producer in this categoryRead MoreDog Foods, Inc.1721 Words   |  7 PagesSmackey Dog Foods, Inc. was founded in the kitchen of sisters Sarah, Kim, and Jillian. The company produces dog food products made from natural ingredients. The business was such a success that the three sisters moved it out of their home to a facility. The business continued to do well, and the sisters opened a boutique division, Best Boy Gourmet, specializing in freshly manufactured one serving packages. Sarah, president and general manager, would like to expand the business and wants to secureRead MorePet Ownership Is Growing At Record Rates Essay1450 Words   |  6 PagesPet ownership is increasingly popular and the pet business is growing at record rates. The Stay Play will offer its customers a variety of upscale services not available at other locations and will allow for â€Å"one stop† need fulfillment. The timing is right for this venture as animal care is becoming more sought after and pet related spending is at an all-time high. (Pet, 2016) Young professionals who consider their pets a part of the family are spending money on services to enhance the qualityRead MoreSmackey Dog Foods1360 Words   |  6 PagesIntroduction Smackey Dog Foods, Inc. is a small, private company which specializes in manufacturing and selling natural dog foods. Their new boutique division, Best Boy Gourmet has grown significantly due to recent product demand. The company started small and is operated by sisters Sarah, Kim, and Jillian. Sarah serves as the President and General Manager. Kim is the Production Operation Manager overseeing the inventory, production, and shipment of the dog food with the help of her assistantRead MoreDog Food1233 Words   |  5 PagesSmackey Dog Foods, Inc. Solution: Smackey Dog Foods is not a publicly traded company, so it’s not required to follow SEC regulations. However, the auditors are required to follow audit standards. (AICPA Code of Professional Conduct, Sarbanes-Oxley Act, and SEC rules) Therefore, SEC has great influence over the audit of Smackey Dog Foods. Inc. Q2: Discuss the essential activities involved in the initial planning of an audit. How do these all specifically to the Smackey Dog Food client? Read MoreBcg of Kfc807 Words   |  4 Pagesessential. KFC, along with McDonalds, and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream, of building an empire in the fast foodmarket,  the  company  has  undergone  lots  of  changes.  The  company  has  changedownership; it has taken over from Pepsi and passed over  to Tricon, which owns Pizza hut,Taco bell and others.  Nowadays, KFC, still dominates the chicken fast food industry while has stores inmore than 100 countries

African Americans Participation During The Civil War

Beginning in 1861, the civil war was fought over many political questions regarding slavery, yet was barely focused on the actual freedom of the slaves themselves. It is often taught that the Union fought for the freedom of slaves at the beginning of the war. However, it is more accurate to say that Abraham Lincoln’s primary goal at the beginning of the war was to reunite the Union after the majority of the slave-owning states seceded to protect their way of life: slavery. Yet, by the end of the war, the Union’s goal was to free the slaves. Though the laws securing slaves freedom and suffrage were contributed to by many, the primary driving forces behind them was the African Americans. Through their willingness to fight and support the Union cause, African Americans made the United States acknowledge their struggles and transformed the war into a fight for reconnection and freedom. Though hindered by racist people and policies, the African Americans’ participatio n during the war and Reconstruction greatly contributed to tremendous cultural change as well as the securing of legal rights to blacks. The African American’s desire to fight and support the war effort caused the country to not only recognize their struggle, but shift the goal of the war to the freeing of slaves in bondage. Near the beginning of the war, Abraham Lincoln wrote to Horace Greeley stating, â€Å"My paramount object in this struggle is to save the Union, and is not either to save or to destroy slavery.†Show MoreRelatedAfrican Americans and the Civil War774 Words   |  4 PagesEssay African Americans and the Civil War Slavery affected many of the political reasons that contributed to causing the Civil War in 1961. Most in the Northern states including President Lincoln were more concerned with preserving the Union rather than fighting for the freedom of all. On the other hand the South fought to preserve what they believed to be absolute state rights. However the overall goals of the war were altered significantly by the willingness of African Americans during war. ThisRead MoreSegregation During the First World War670 Words   |  3 PagesAs war spread across Europe in 1914-1918, black Americans saw a second opportunity in which they could use the war to their advantage, in securing the respect of their white neighbours. This contemporary conflict brought about great controversy within the black community, being asked to fight for a democracy on behalf of a country in which they did not receive equal treatment. Many activists did support the war effort, including DuBois announcing ‘while t he war lasts [blacks] must forget [their]Read MoreThe Battle Of Fort Wagner1294 Words   |  6 Pagesis famous because it was one of the first African-American regiments to fight in the Civil War. In the North, where the abolition of slavery was heavily supported, the 54th regiment was considered very controversial. Although the majority of those who lived in the North were against slavery, many believed that blacks were lesser people and inferior to whites. However, the success of the 54th regiment proved otherwise. Despite being the first African-American regiment that was raised in the North, theyRead MoreThe Civil Rights Movement During World War II955 Words   |  4 PagesDuring World War II, America as a nation faced many challenges both at home and abroad. Some of these challenges at home included Strikes and protests in war production factories, which was due to increasing differences between the government and employers, with the workers/labor unions. Another was the Civi l rights movement for African-Americans, which advocated for equal rights for all Americans, when African Americans joined the war efforts by both joining the military and working in the war factoriesRead MoreAfrican Americans and Southern Racism During Reconstruction1501 Words   |  7 PagesAt the end of the Civil War, America faced the difficult task of uniting not only two separated territories of the United States, but also two races long separated by racism and culture. Devastated and embittered by the damage of the war, the South had a long way to go in order to achieve true equality between the former slave owners and former slaves. The majority of the South remained set in racist behavior, finding post-Civil War legal loopholes to diminish African American rights (Tindall amp;Read MoreEssay on Boss713 Words   |  3 Pagesand the development of the New England colonies? 4. How did the labor system of white indentured servitude work, and why did plantation owners replace it African slavery? Explain how the African slave trade developed? 5. How did the British victory in the Seven Years War ironically become one of the precipitating causes of the American Revolution? What deeply rooted historical factors moved America towards independence from Britain? 6. What were the primary achievements and failures ofRead MoreAfrican Women s Struggle For Civil Rights1104 Words   |  5 Pagesto other minorities and women, African Americans have gone through the most unjust and horrendous treatment above all and have made the most progress in the struggle for civil rights. Most Southerners rationalized the exploitation, brutality, injustice, and degradation of slaves with the old assumptions of Anglo-Saxon superiority and innate African inferiority, white supremacy, and Negro subordination. (pg.435) The most important struggle that African Americans faced was slavery. Slavery beganRead MoreAfrican Americans And African American Equality883 Words   |  4 Pagesthan ever for African Americans in the year 1865; Union victory, emancipation, the right to vote, education and opportunity were on the horizon. However, the post-civil war time period proved to be much different than anticipated. Although blacks were eager to demonstrate their democr atic participation and inclusion, they were often faced with opposition and disenfranchisement, especially during and after reconstruction. This oscillating and contradictory battle for African American equality is seenRead MorePost World War II: Effects and Changes in America1524 Words   |  6 PagesWorld War II brought several changes to the world and specifically America. It not only changed the world map but also set impact on the behaviours. WWII played a major role in building turning points during different periods. Before WWII, African Americans were not offered equal rights in the community. It was considered an impossible thing that African could ever do a white collar or even a blue collar job. However, soon after the WWII, there came a turning point in the lives of African AmericanRead MoreGlory Movie Analysis Essay636 Words   |  3 PagesThe federal government placed many restrictions and discriminatory actions on the black troops. At the beginning of the Civil War, African Americans were not allowed to serve in the U.S. military. By the summer of 1862 it was clear that additional troops were needed. To meet the need, Congress passed two bills that allowed the participation of black soldiers in the Union Army. The Government established segregated units called The Bureau of Colored Troops. The measure lacked popular support and the

Rhetorical Analysis of Abortion Article Essay - 2040 Words

Running head: ABORTION The Abortion Debate No One Wants to Have Michael McManus Baker College There are many people with permanent disability’s that contribute to our society in very useful ways. In most cases, these people are viewed as being courageous. This kind of a reaction is typical but not always honest. There are a lot of people are uncomfortable around those that are considered â€Å"less than normal†. In her article The Abortion Debate No One Wants to Have, Patricia Bauer writes about Down’s syndrome and abortion. Bauer is a former reporter and bureau chief for the Washington Post. Bauer writes about some of those in our society who have an indifferent attitude about the relation between abortion and those with†¦show more content†¦The reader is left to wonder if any real thought is going on in this mans head. By sharing this story with the reader, we are left to wonder how many people share the Ivy League director’s views. Down syndrome occurs in people who were born with three, rather than two, copies of the 21st chromoso me. This extra genetic material is what brings about the effects of Down’s syndrome. It is often characterized by an impairment of cognitive (process of thought) ability. Most people with Down syndrome have lower than average, mild to moderate, cognitive ability and this cannot be predicted at birth. A smaller number fall into the severe impairment range. Physically, people with Down’s syndrome are smaller in stature, have less muscle tone, and have noticeably different facial features. The number of these births occurs approximately in one out of every one thousand (ndss.org). As of 2007, the number of people in the United States with Down syndrome stood at about 350,000. These numbers will shrink because now (most) potential parents can know the condition of the fetus early. This information is included to let the reader relate to the struggles that some with Down syndrome goes through. The question of ethics is also raised, and adds to the consistently hot topic of abortion. Consider this from the Baptist Press. A couple ofShow MoreRelatedThe Moral Ethics Of Ending An Unborn Child s Life1384 Words   |  6 PagesRhetorical Analysis Essay: All around the world, there are many controversies that people argue for and fight against. One of these controversies is; abortion which is the deliberate termination of a pregnancy before a fetus is capable of independent life. This is a very controversial topic because people are worried about the moral ethics of ending an unborn child’s life. There are two different sides to this debate that include; people who are pro-life and people who are pro-choice. People whoRead MoreRhetorical Analysis of Dead Reckoning872 Words   |  4 PagesRhetorical Analysis of Dead Reckoning Dead Reckoning is an editorial from the National Review, 01/26/98, Vol. 50 Issue 1, p11, 3p. It was written to condemn the standings of the US Supreme Court on their proceedings with protecting Abortion. The author really slams the Supreme Court here for dragging its feet on this issue and uses Substantiation and policy here to persuade the reader to follow. In addition talks about the slow progress of the Court to move through the findings of severalRead MoreReading Analysis : Where Have All The Criminals Gone?1663 Words   |  7 PagesMneef Alajmi Reading Analysis of â€Å"Where Have All the Criminals Gone?† Executive Summary The article on â€Å"Where have all the criminals gone?† begins by giving a new incite to the effects of legalized abortion; which is its relation to the decreasing crime. Abortion which in general term is called as ‘miscarriage’ was not legalized years back. It was taken as a sin back then. Many of us still would make comments that abortion is a crime and equals to killing a human itself. Our norms tell us that aRead MoreAbortion Is The Right Choice1319 Words   |  6 Pages ABORTION RHETORICAL ANALYSIS ABSTRACT Abortion is one of the most controversial issue worldwide. According to anti-abortionist people, there are people who tend to make â€Å"bad choices† look good when trying to decide what would be the best decision to an unwanted pregnancy. Both the Pro-Abortion and Pro-Life are being discussed from two different perspectives towards abortion. Anti-Abortionist people disagree with abortion due to their own beliefs. On the other hand, people believe womenRead MoreRhetorical Analysis1569 Words   |  7 PagesProfessor Bedwell English 1321 10 11 October 2011 Rhetorical Analysis Essay 2 We Do Abortions Here: A Nurse’s Story, written by Sallie Tisdale, was first published in 1990 by October’s edition of Harper’s Magazine. Tisdale was motivated to write this article because she is an American nurse and essayist. She is a writer on health and medical issues and anything in between. The purpose of this article is to inform the readers on how often abortion is called upon, along with the thoughts of these youngRead MoreEssay on Opposing Viewpoints: Abortion2034 Words   |  9 PagesCritical Analysis Forms Fill out one form for each source. Source 1 The â€Å"Necessary Evil† Argument Does Not Justify Abortion Forsythe, Clarke D. The Necessary Evil Argument Does Not Justify Abortion. Opposing Viewpoints: Abortion. Ed. Mary E. Williams. San Diego: Greenhaven Press, 2002. Opposing Viewpoints Resource Center. Gale. Apollo Library-Univ of Phoenix. 9 Jan. 2010 . 1 Identify the principal issue presented by the source. The myths behind â€Å"Necessary Evil† of abortions and howRead MoreRhetorical Analysis Of Swift s A Modest Proposal1076 Words   |  5 Pages Mansoon Acharya Kayla Schreiber H1003 October 10, 2017 Rhetorical Analysis on Swift’s A Modest Proposal A Modest Proposal is a sarcastic humored essay that examines the attitude of the rich towards the poor starving children in their society. Swift uses many rhetorical devices. Swift uses logical metaphors, repetition, and humor, satire and sarcasm tone to point out the negative attitudes. He starts by blaming the mothers of the children by telling them they should work hard and work honestly insteadRead MoreRhetorical Analysis Of The Birth Control Solution By Nicholas Kristof759 Words   |  4 PagesLiana Curley Ms. Cook Eng102 #20792 19 Sep 2017 Paper 1: Rhetorical Analysis Essay - Rough Draft The world population is only growing. The U.N. predicts that from today’s 7.5 billion we will reach 9.3 billion by the year 2050. (World Population Prospects n.p) In New York Times author Nicholas Kristof’s article, The Birth Control Solution, Kristof attempts to promote family planning as a solution to many of the world’s problems. He will do this by giving examples that an out of control global populationRead MoreThe Federal Funding Of Embryonic Stem Cell Research1554 Words   |  7 PagesThe subject in this article is about the federal funding of embryonic stem-cell research. The argument is about Research on human embryonic stem cells and the development of therapies for chronic and debilitating diseases. The question is should the federal government of the United States provide funding for the stem cell research? The thesis of the argument is â€Å"others worry that even if research on embryos is not wrong in itself, it will open the way to a slippery slop e of dehumanizing practicesRead MoreFeminism and Porn Essay1766 Words   |  8 Pagesdebates between feminists over the issue of censorship and pornography (issues that go hand in hand according to the chapter) will bring the realization out in the open (par 60). Lumby’s beliefs and many of her arguments are reiterated in two other articles over the relationship between feminism and porn. In A Feminist Defense of Pornography by Wendy McElroy readers can find the different positions in the argument detailed and described, albeit with a bias towards one standing over the others. McElroy’s

Should Marriage for Same Sex Couples be Legal in United...

Marriage as generally define is the union between one man and one woman. However a recent debate over same-sex marriage has stirred a nationwide debate reverberating in the halls of Congress, at the White House, in dozens of state courtrooms and legislatures, and is also becoming a speech-making topic for election campaigns at both the national and state levels. As the debate for this controversial topic rages on, the American religious community view on the topic remains deeply divided over the matter and over the morality of homosexuality in general. Granting legal marriage right to gays and lesbians would primarily alter the idea of marriage, ignore a child’s right to a mother and father, and expands government control of marriage.†¦show more content†¦People against same-sex marriage can use the doctrine that separates states from church in order to stop the government from compelling them to accept a new definition of marriage. Under this doctrine, if the governm ent decides to grant the legal right to same-sex marriage, the government will be violating the freedom of religion of people under the â€Å"civil rights† of the Constitution, who hold the deep believe that homosexuality is morally wrong in the society. The role of marriage in the society is a major topic that it is thought in public schools. If same-sex marriage is legalized, public schools would have to teach the pupil about same-sex marriage as equivalent to opposite sex marriage which will violate the beliefs of many parents who are against same-sex marriage. According to Stanley Kurtz, a social commentator, he argued that among the likeliest effects of legalizing same-sex marriage is to take us down a slippery slope to legalized polygamy and polyamory. Marriage will be transformed into a variety of relationship contracts, linking two, three, or more individuals weakly and temporarily in every conceivable combination of male and female (Weekly Standard).Show MoreRelatedS ame Sex Marriage Is The Legal Union Essay1562 Words   |  7 Pagesaccess FREE course materials and tests. Products ï‡ ³Home ï‡ ¶Research ï‡ µDrive ï‡ ´Answers About Company Legal Site Map Contact Advertise ï‡ º ï‡ ¼ ï‡ ½  ©2015 StudyMode.com Home Same-sex marriage Same Sex Marriage Same Sex Marriage Civil union, Homosexuality, Marriage By kwhite89 Mar 16, 2015 1510 Words 56 Views More info ï„” PDF View Text View PageRead MoreSame Sex Marriage Should Be Legal Essay1348 Words   |  6 PagesMarriage is a commitment between two people who love each other and have chosen to spend the rest of their lives together, this is a pretty standard view of marriage. How that commitment looks from culture to culture can be very different. In the United States, today, marriage is viewed as a commitment of love and loyalty. Legally it is a binding contract between two people giving them the benefits of marriage i.e. tax benefits and legal decision making benefits. The big controversy facing theRead MoreShould Gay Marriage Be Legal Defense And Education Fund Supports Same Sex Marriage?1085 Words   |  5 Pagesone of which is legalizing same-sex marriage. In their article, â€Å"Talking About the Freedom to Marry: Why Same-Sex Couples Should Have Equality in Marriage,† the Lambda Legal Defense and Education Fund supports same-sex marriage. An opposing view, is given by Robert P. George, a Princet on University professor. In his article, â€Å"The 28th Amendment: It Is Time to Protect Marriage, and Democracy, in America,† he explains why he is against same-sex marriage. The Lambda Legal Defense and Education FundRead MoreMarriage Law : The Legal Union Of A Couple As Spouses1642 Words   |  7 PagesMarriage is defined as the legal union of a couple as spouses. The elements of marriage include: (1) the parties legal ability to marry each other, (2) mutual consent of the parties and (3) a marriage contract as required by law. (Legal Information Institute, 2014, n.d.). In the United States, marriage law is regulated by the individual state. Standards such as age, residency, relation, mental capacity, and gender are requirements regulated on a state-by-state basis. Until recent changes, the DefenseRead MoreThe Legalization of Same Sex Marriage 1623 Words   |  6 PagesThe United States has been constructed around the ideas of sovereignty and free will. There were many movements that have taken place in history that have made this country’s policy on freedom so unique; unique in how the citizens value their morals. An every day American woul d think that being with the same sex is not normal, or is frowned upon. Recent studies show that half of all Americans believe that gay men and lesbians have a constitutional right to marry (Craighill). Same-sex marriage hasRead MoreShould Gay Marriage Be Legal?778 Words   |  3 PagesShould Gay Marriage Be Legal? â€Å"†¦I now pronounce you husband and wife†¦Ã¢â‚¬  One would normally hear this when attending a wedding. In tradition marriage has been between one male and one female who love each other. But how would one feel if they heard â€Å"I now pronounce you groom and groom† or how about â€Å"†¦bride and bride...†? In the last 50 years the number of same-sex couples has increased. The on-going argument between the government and the people is â€Å"Should gay marriage be legal?† Although some sayRead More Gay and Lesbian Issues - Homosexual Couples Must Be Allowed to Marry798 Words   |  4 PagesHomosexual Couples Must Be Allowed to Marry I do. Two simple words that can change lives. For most people, the phrase conjures up images of a man and a woman being joined in marriage. But for gays and lesbians, having the chance to legally say I do is a far-off dream, not a reality. For years in other countries, same-sex couples have had their marriages federally recognized, but the unions of American homosexuals still go unrecognized by the United States government. Same-sex marriages deserveRead MoreGay Marriage Should Be Legal in All States1632 Words   |  7 Pagesthroughout the United States for decades has been Gay Marriage. Whether same-sex couples should be given the right to marry or even if same-sex couples should be given rights at all, this has been a contentious discussion which creates division and disunity throughout the country. The Supreme Court of the United States ruled that the Constitution guarantees a right to same-sex marriage. Gay marriage has been legalized in 17 states. But only 19 of 194 count ries allow for gay marriage. Statistics showRead More Same-sex Marriage Should be Legal Essay1000 Words   |  4 PagesSame-sex Marriage Should be Legal    I do. These two simple words have the power change lives in an instant. For most people, the phrase conjures up images of a man and a woman being joined in marriage. But for gays and lesbians, having the chance to legally say I do is a far-off dream, not a reality. In many European countries, marriages between same-sex couples are federally recognized, but unions of American homosexuals still go unrecognized by the United States government. Same-sexRead MoreHistorically When You Looked Up The Definition Of Marriage1017 Words   |  5 PagesHistorically when you looked up the definition of marriage in the dictionary, it defined marriage as a union between a man and a woman. According to cbn.com, Merriam-Webster changed its definition of marriage in 2003. The revised version now defines marriage as the state of being married as spouses in a consensual and contractual relationship recognized by law. Currently, in 2017 more sources have also made revisions to redefine marriage. T hey are now defining marriage as being between two people instead of

Muscle System Essay Example For Students

Muscle System Essay Objective: Muscular System1. Three types of muscles are the stapedius, latissimus dorsi, and the deltoid muscle. The smallest stapedius muscle is the smallest muscle which measures 1/20th of an inch. It is the activator of the stirrup that sends vibrations from the eardrum to the inner ear. The largest muscle is the latissimus dorsi. This muscle is the flatest muscle of the back that moves during arm movement. The deltoid muscle is a triangular shaped muscle of the shoulder that forms the rounded flesh of the outer part of the upper arm. 2. The mechanism of muscle contraction is the sacromere. Actin filaments are anchored in their midpoints called a Z line; a sacromere is the region from on Z line to the next. When a muscle contracts myosin filaments and actin filaments interact to shorten the length of a sacromere. 3. Flexors and Extensors are muscles. A flexor is a muscle that bends at a joint, like the biceps. An extensor is a muscle that straightens a joint, like the triceps. 4. Muscle fatigue is the physiological inability of a muscle to contract. When energy availability fails to keep pace with its use, muscle fatigue sets in and controlled muscle activity ceases, even though the muscle may still receive stimulation to move5. Muscles, bones and tendons are all related. Most of the time, skeletal muscles are attached to one end of a bone, stretched across a joint, and attached to another bone. Muscles are attached to the outer membrane of the bone by tendons, or tough connective tissue. 6. The all-or-none response is muscle contraction. Either the fiber contract of they remains relaxed. The number of muscle fibers stimulated results in the force of the muscle contraction. 7. 10 major muscles of the body are: FrontalisDeltoidGastrocnemiusTriceps brachiiBiceps brachiiAbdominal Achilles tendonRectus femorisPectoralis majorSartorius

Marketing of Cool free essay sample

In theory or by deflation, to be cool means to remain calm and collected even under times of stress. But this doesnt explain the ever so changing global culture of cool. What does it really mean to be cool nowadays, and why is it cool to be cool? Does it define an individual by the music he or she listens to? The lifestyles one chooses to live, or the culture they surround themselves in? If in fact it can be pinned down to these, why is it constantly changing and evolving? The first question, you need to ask yourself is where the aesthetics of cool derived from.In ancient Greece, the Stoic philosophers supported a vision of coolness in a turbulent world. The Stoic Indifference to fate can be Interpreted as the supreme principle of coolness, and has even been viewed as such in the context of African American culture. (Boot-Bernstein, What Does It Mean to be Cool? ) Cool was developed mainly as a behavioral attitude practiced by the men in the United States during the slavery era. Slavery was the catalyst to emotional detachment and irony. A cool attitude helped slaves cope with the harsh treatment and exploitation they went through.It gave them the confidence to walk the streets with their head held high -? It gave them a sense of dignity. Cool represented the resistance to authority through creativity and innovation: fighting for your right to party! Pictures the Stoic suggested a difference between those things that depended on us and those things that do not depend on us. He advocated developing an attitude of regarding the things we couldnt influence as unimportant. We depend on our impulses, passions, attitudes, opinions, desires, beliefs and Judgments these are things we must Improve.Everything that cannot be controlled by us death, the actions of others, or the past, for example should leave us Indifferent. Through this Insight that all the things upon which we have no influence are best neglected, a cool attitude is nurtured. Cool manifested itself in the form of Jazz music. It originated at the beginning of the 20th century in black communities. Jazz was a mix of African and European music traditions. It gave birth to swing, bebop, cool Jazz, and many more. Musicians Like Lester Young, Miles Davis, Dizzied Gillespie, John Coloration, Charlie Parker, StanGet, and Chest Baker were among the few that revolutionized cool. They didnt care about what people thought; they were breaking the rules of music. Cool Jazz, (late asss to early ACS) was about breaking the tension between social and racial identity. It meant being calm and smooth. #improvising It even showed in their album covers, the lyrics, the aggressive fast paced beats of the drums, the trumpet and saxophone solos. The black community TLD only look to the guys of Jazz, but they were seekers of different outlets to preserving and sharing their cool.Cool ultimately became the manifest destiny, the American dream, capitalism, and getting money. Cool transformed itself from music to a new lifestyle. Cool now meant it had a defining style, it meant that you had to exhibit the look of wealth and power; it meant expressing yourself on some next level gear and listening to different music. I mean movements it was ultimately about defying social class. Cool needed the foundation to keep its rep. The trust through friends didnt cut it. Everyone who wanted to be cool dollied his or her heroes and mentors.Before Michael Jordan and Barack Obama, people looked up to Steve Macaque, the king of LOL, Chest Baker, the prince of cool, James Dean, the guy who defied death, and JEFF, the one we looked up to for change. Guys like Steve, Chest, and James didnt overly try hard to do anything Or be cool for that matter. They were ordinary guys who collected cars and motorcycles, did drugs, and played music. They carried the bad boy rugged look; they defied the law, etc. So why are they icons and what did they all have in common? They all were reformed delinquents.They portrayed both dramatic back-stories and off-screen exploits. People created this fetish fantasy based on these guys on the silver screen and stage. Going back to what I explained earlier, cool now meant wealth and power. It didnt matter if you had the face or not, if you walked the walk and talked the talk, you were in. F. Scott Fitzgerald was the legend of literature. Before music and film, he reigned over all. Fitzgerald was the prophet and golden boy of the new era. In his novels he depicted the essence of his own life, the age of materialism, idealism, and broken dreams.He captured the disillusionment of post-war America and the moral failure of a society obsessed with wealth and status in his novel, The Great Gatsby. Why is is work so cool and why is it relevant? Fitzgerald was fascinated with youth, and he was one of the first to recognize the insidious way American culture has tended to mistake growing up for growing old. Young readers always identify with the sense of being on the far side of a generational divide, of having been born into a period of in which everything is new and rapidly changing and to that these generations appreciate him. Most of all, however, is the romance. Fitzgerald makes love cool for young people he is the poet of both its glamour and its sadness. For all the arch Hyannis we are apt to mask our feelings behind in our early twenties, people want to feel emotions that are rich and powerful but not sentimental, and Fitzgerald profound awareness that the lachrymose is cathartic is one of his richest legacies. (Current, F. Scott Fitzgerald Society) People wanted to relate their coolness not only through music and television, but through literature as well.Fitzgerald was ahead of his time a true poet like Shakespeare. Youre probably thinking where I am going with this and what my point is. Well, the second question you need to ask yourself is why cool is marketed. Who exactly is responsible for changing and paving new trends? This brings me to cool hunting. Cool hunting essentially is structured around the search for a certain kind of personality and player in a given social network. For years if you knew where to shop, live, eat, etc on Madison Avenue, you basically knew what would come next.Many companies however, dont trust themselves with this kind of research, so they hire a team of experts who can find the trendsetters and speak the language. They look for the 20% of the trendsetters so they can influence the other 80% who have no idea hat cool is. Deeded Gordon and Sharon Lee are responsible for the trends we see today based on their research company specializing in youth culture, Look-Look. The about what we think is a very important subculture of this worldand we identify it as youth culture. We live in an adult-centered view of the world.And theres this teeming, very exciting, vibrant subculture going on thats got its own identity, its own thoughts, and issues that we dont have a resource to try to understand. So if you wanted to know more about it Were providing that bridge. First of all, we think its laid enough to have its own resource. Theres so much great information happening. (Lee, Frontline) The 20% responsible for research are called correspondents all former cool kids and trendsetters. They are the ones that look outside their own backyard for inspiration, the leader within their own group.So why have cool hunters? The overall goal of a cool hunter is to find a lifestyle and sell it with the help of the youth through market research data. Understanding the youth is easy; its the problem of choosing the right demographic. Generational fads tend to peat themselves, Just with different packaging. #refrigerators. Josh Rubin is another self-proclaimed cool hunter. He believes that there are no new ideas, Just great executions. As an interaction designer hes always looking for both creative inspiration and an understanding of the way people do things.Today Cool Hunting is synonymous with seeking inspiration and has a global team of editors and contributors sifting through innovations in design, technology, art and culture to create the award-winning publication that consists of daily updates and weekly mini- commentaries for an international audience of like-minded creative people. (Rubin, Cool Hunting) From 2004 to 2008, Nikkei USB put out the craziest shoes kids had ever seen. The shoes were referential and mirrored what was going on in street art, music, and youth culture. Everyone has theories as to why, but my feeling was that USB was the only division Nikkei gave creative license to roam free, do limited runs, and create Just to create. They werent working under extreme oversight like people doing Jordan, Lebanon, or Kobo. The shoes always referenced skate, street culture, hip-hop, New York ND Los Angels. Hundreds of kids camped out for days in front of stores Just to get them. The reason was simple: if you made it into the store with the first wave and got a pair at box price (I. E. Detail), you could resell it for five or six times the value online. Whats the point? Well, in my experience Cordons and Nines were my inspiration in life. When youre a ten-year-old in middle school, theres only one reason you buy Cordons: to Jump higher. Nowadays people Just buy them for the style. There is a point where everything that meant something to us goes to die at two-for-one Ladies Night. (Eddie Hung, Fresh Off The Boat) The same thing happened with streetwise. It became too accessible and the customer base changed.Instead of being a culture created and sold to people who actually lived in New York, Los Angels, San Francisco, etc, it became something consumed on the Internet. Instead of buying the shoes and clothes for what they stood for transgressing, satirical, do-it-yourself democratic street culture- people co-opted it as the style du Sour. They wore it because it was colorful, in season, and trendy. Online retailers, most notably Karamazov, physically UT stores out of business and the culture ultimately lost its gatekeepers, the ones who kept standards high and the posers out.This however, brings me to the paradox of living with cool. Karamazov wasnt Just doing it for the cause; they were the itself is sponsored, packaged, and sold right back to the youth. Everyone falls into the machine of consumerism. Being cool is recycled. Cool is not trying to hard. Cool is having power but not overly showcasing it. But finally, cool is money. Money talks and bullwhip walks, Just dont forget if your cause is strong enough, nothing will curb your enthusiasm.

Pros and Cons of Waterfall Model

The waterfall model has fixed sequences for developing software for organizations. The model assumes that the process of developing software should flow steadily through several phases until the last phase. The development of software assumes a sequential manner in this model. One cannot proceed to the next phase until the current phase is complete.Advertising We will write a custom essay sample on Pros and Cons of Waterfall Model specifically for you for only $16.05 $11/page Learn More It has discrete phases, which do not allow developers to move randomly across different phases.  It is important to note that the developer must ensure product security assurance at all phases of the life cycle of the product when using the waterfall model.  The waterfall model is useful for developing complex applications for large organizations like banks. The waterfall model saves time in large projects. Engineers spend much time at the early phase of the project t o ensure that every requirement and design phases are completely correct. Thus, it saves time later. In large projects, the developer must define both the starting point and the end of the project. Milestone is useful for showing the project progress. Moreover, the need to define requirements and design ensures that the project remains on schedule and meets the customer’s expectations. The linear nature of the model provides simplicity in structure, which is logical, discrete, and simple to comprehend. Thus, customers can understand various stages of the product development. The waterfall model provides stability for large organizations, which require stable, trusted, and secure products because the product’s requirements are not likely to change for a long time. Moreover, the model is suitable for large organizations because the developer and the customer can determine and evaluate any possible risks before the implementation stage. On the other hand, the waterfall mo del consumes much time in large projects. For instance, the developer must get requirements and the design right before the development starts. The problem usually arises when clients do not understand what they want. This leads to frequent changes in the design. Moreover, some clients may insist on a prototype before making a decision on required requirements. It is also difficult to solve challenges that occur during the implementation stage. There might be serious unforeseen challenges in software development, which the model may not account for during developmental phases (Bishop, 2003).  The waterfall model also offers advantages to mid-market sized firms like Burger King, which has nationwide outlets. These outlets operate in a networked environment.Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More The product for such a customer is simple to design and use. The stringency of the model makes each sta ge easy to â€Å"manage because of definite and defined deliverables† (Sommerville, 2006). If the developer understands all the requirements, then the waterfall model works well for such medium projects. When the engineer and the client identify all requirements and the design, then the model can enhance superiority and security of the product. The model allows the developer to identify errors and correct them before proceeding to the next phase. Thus, the testing phase may lack errors. It also eliminates challenges of tracking problems during the testing phase. The waterfall model is simple to follow. Thus, developers can easily train users on maintenance (Hoffer, George and Valacich, 2004). The model also has cons for small projects. Several tests of a prototype can lead to increments in costs and time spent on building a product. Engineers spend time to build prototypes, which the customer may change frequently. The model does not account for a system upgrade for small org anizations, which may expand their operations or introduce new units to the business. Thus, the model cannot serve several practical projects (Johnson, 2011).  Generally, one must recognize that product development for both small and large organizations is not a linear process as the waterfall model depicts. In some cases, there might be disconnects between actual needs of the organization and the developed product. This may lead to challenges of imposed conformity during software implementation. Thus, an organization may end up with an imposed product, which can be the start of the project failure. â€Å"The issue of binding assurance requirements to functional requirements versus treating them as mutually exclusive sets has been debated over the years.†Ã‚  Binding assurance requirements are mandatory assurance for product security. Developers should include binding assurance requirements at the design phase of a product development. Trimmer, Schou, and Parker have propose d early binding assurance at every stage of the product development. Thus, it is important to combine security with objects and functions prior to developing any code (Trimmer, Schou and Parker, 2007). One must assess the product for â€Å"binding and functional assurance requirements† (Roback, 2000).Advertising We will write a custom essay sample on Pros and Cons of Waterfall Model specifically for you for only $16.05 $11/page Learn More However, users must consider their requirements and choose the best products for their operations. Users and developers must note that concerns with functional requirements may overshadow other system security requirements (Sommerville, 2006). Thus, integrating both binding assurance requirements and functional requirements would guarantee that both functional and binding assurance requirements are present at every stage of the system development. Edward Roback notes that assurance in every single part of the pr oduct enhances security assurance of a system, but this approach does not guarantee system assurance and security of the system (Roback, 2000). For trusted products, a combination of binding assurance requirements and functional requirements would guarantee system security and system functionality. In other words, binding assurance requirements and functional requirements must be together in order to complement each other as they serve their intended purposes (Wiegers, 2003; Stellman and Greene, 2005; Bourque and Dupuis, 2004). In the context of the Common Criteria (CC) methodology, analyze the benefits and drawbacks of binding assurance requirements to functional requirements and vice-versa.  The Common Criteria (CC) has â€Å"seven predefined assurance packages, known as Evaluation Assurance Levels (EALs)† (Roback, 2000). Thus, the major focus of the CC is assurance of product security. While some assurance requirements may be common, the CC has the flexibility to allow c ustomers and developers to state their own unique situations to meet their assurance needs. Hence, the predefined EALs may not be mandatory for developers and users. The CC puts emphasis on EALs for the system security. In this context, the business need of the customer defines EALs for necessary assurance conditions for the product evaluation (Common Criteria Project Sponsoring Organisations, 1999). The CC recognizes that it is difficult to define functional requirements. Moreover, customers have shown that their functional requirements have evolved with time. It also considers customer’s needs when defining functional requirements of a product. Thus, functional requirements within the CC methodology define how product developers must meet assurance features. The CC assumes that binding assurance requirements are already in the product, but only evaluates them where there might be a conflict. In this context, the CC asserts that developers should adopt actions, which lessen chances of software vulnerabilities and subsequent damages due to vulnerabilities.Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, product development phases should provide methods of identifying and mitigating identified threats. One major challenge is that predefined binding assurance requirements may result in challenges because of difference in interpretation of language used. For the CC methodology which is preferable and why?  From the CC methodology, it is important to evaluate functional requirements of software. The CC provides assurance from the result of the product evaluation for users to trust such products. Evaluation can only be effective through testing functional requirements of products. Thus, the CC methodology insists on evaluating software validity, and it focuses on the scope, depth, and rigor of the product. It is important for users to obtain software with the required functional requirements and performance. In this context, software performance must account for reliability and dependability, which must relate with security requirements. The CC acts as a third party for test ing software for users and developers. Thus, it is an important way of gaining customer confidence by guarantying functional requirements. However, users must note that an evaluated product may not necessarily meet their business needs because of possible differences in appropriate functional and assurance requirements. Hence, customer must define their needs and consider products, which will meet their business needs.  Martignoni and colleagues note that the current PC-based and Web-based platforms do not offer adequate security for data, which users can access (Martignoni et al., 2012). They observe that the presence of a threat in any part of the client’s software makes data prone to attacks, which compromise integrity and confidentiality of such data. The major reason for ensuring computer security is to block unauthorized access to data and prevent unauthorized users from changing or knowing about sensitive information. Current systems are vulnerable because they do no t provide adequate protection to end users. They rely on divided applications, which have several tiers. Each tier presents a point of vulnerability to attackers. They note that the â€Å"most vulnerable points to attacks are tiers at the client’s software stack on personal computers† (Martignoni et al., 2012).  Martignoni and colleagues propose a new architecture called Cloud Terminal as the best solution for the software stack vulnerability for users’ personal computers. They show that the user’s side mainly focuses providing applications for obtaining information, but fails to conduct intensive computation for the system security. They propose that the best solution would be to move some specific applications from areas, which are difficult to protect from the client’s side. As a result, they note that the end user can rely on a secure I/O path in order to gain access to sensitive information from the cloud application.  Martignoni and colle agues aim to develop an application that would be able to reduce security threats, but would also be easy to adopt and use. The researchers’ Cloud Terminal solution seeks to achieve the following goals. First, the application would work on any existing PC with its compromised OS. Thus, the end user will not â€Å"make any changes to the system† (Martignoni et al., 2012). Second, the Cloud Terminal would not â€Å"rely on the trust of the host OS† (Martignoni et al., 2012). Third, the application would be able to show its â€Å"existence to all users and guard the system against phishing and spoofing† (Martignoni et al., 2012). Fourth, the solution would provide support to several sensitive modules. Finally, the solution would use a small TCB (23 KLOC).  The solution would operate on the standard PC hardware as it offers a secure platform to users. The researchers note that the Cloud Terminal would be useful as â€Å"a responsive interface to applicatio ns like banking, e-mail, and document editing† (Martignoni et al., 2012). Moreover, the solution can reduce the cost of banking transactions for customers. The impact this research will have on the future of Formal Verification of trusted operating systems and trusted software in general.  Generally, this research provides a platform for further developments of secure and trusted solutions for end users. It shows that developers are willing to address data security concerns among users. As a result, researchers have focused on new platforms like cloud computing, which may be vulnerable to attacks (McCune, Perrig and Reiter, 2006). Thus, formal verification must also focus on software for new applications.  The proposed Cloud Terminal solution clearly indicates the goals and threat model. It shows that the solution would be effective in addressing the identified security concerns of users. Thus, formal verification processes shall evaluate the stated goals of proposed solut ions. The process would ensure that new solutions must capture security concerns of users and meet their expectations. Validation processes must also evaluate security effects when requirements change from one platform to another (Drusinsky, Michael and Shing, 2008). The study also shows that future solution would provide several benefits to end users. For instance, it shows that the use of Cloud Terminal would be cost-effective because users do not have to purchase new hardware or change their current OS. In addition, the cost of conducting transactions will also decline significantly. At the same time, new solutions shall able to meet specified functional security requirements of a system (Grembi, 2008; Charles and Turner, 2004). References Bishop, M. (2003). Computer Security: Art and Science. Boston: Addison-Wesley. Bourque, P. and Dupuis, R. (2004). SWEBOK: Guide to the Software Engineering Body of Knowledge. Los Alamitos, CA: IEEE CS Press. Charles, P. and Turner, P. (2004). C apabilities Based Acquisition: From Theory to Reality. CHIPS, 22(3), 38–39. Common Criteria Project Sponsoring Organisations. (1999). Common Criteria for Information Technology Security Evaluation. Web. Drusinsky, D., Michael, J., and Shing, M. (2008). A Visual Tradeoff Space for Formal Veri ­fication and Validation Techniques. IEEE Systems Journal, 2(4), 513–519. Grembi, J. (2008). Secure Software Development: A Security Programmer’s Guide. Pennsylvania: Thomson Learning College. Hoffer, A., George, J., and Valacich, S. (2004). Modern Systems Analysis and Design (4th ed.). Upper Saddle River, NJ: Prentice-Hall. Johnson, M. (22011). pplication Management: What you Need to Know For IT Operations Management. Brisbane: Emereo Pty Limited. Martignoni, L., Poosankam, P., Zaharia, M., Han, J., McCamant, S., Song, D.,†¦Stoica, I. (2012). Cloud Terminal: Secure Access to Sensitive Applications from Untrusted Systems. Web. McCune, J., Perrig, A., and Reiter, M. (2 006). Bump in the Ether: A Framework for Securing Sensitive User Input. Annual Tech, 185-1998. Roback, E. (2000). Computer Security: Guidelines to Federal Organizations on Security Assurance and Acquisition/Use of Tested/Evaluated Products. Washington, DC: National Institute of Standards and Technology. Sommerville, I. (2006). Software Engineering (8th ed.). Boston: Addison Wesley. Stellman, A., and Greene, J. (2005). Applied Software Project Management. Cambridge, MA: O’Reilly Media. Trimmer, K., Schou, C., and Parker, K. (2007). Enforcing Early Implementation of Information Assurance Precepts throughout the Design Phase. Journal of Informatics Education Research, 9(1), 95-120. Wiegers, K. (2003). Software Requirements (2nd.). Redmond: Microsoft Press. This essay on Pros and Cons of Waterfall Model was written and submitted by user Danny Garrett to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

What Is Music For Me Essays - Mase, Bart Marantz,

What Is Music For Me Why is Music important is to me Music is the third most important thing to me in life outside of god and my mom. Music keeps me balanced. Every since I was a baby music was played around me. Jazz was always played around me to soothe me. There would be times when I would be really hyper acting like I couldnt sleep, my mom would put on some jazz and I would be fine. A lot of times I can have a long chore and I say to my self how can I accomplish this, Knowing it will take me forever. So Ill put on some jazz music and in twenty-five minutes Im finished. A lot of times I can have a long tiring day and I want something that will soothe me. And jazz music does it every time. Every time I through on a tape within one minute I forget what I was made about or whats bothering me and I either fall asleep or I start my next chore and move on to something else I had planned on accomplishing (Carlos P.46). People ask me whats the big deal with me and music, and I tell them plain and simple. When I listen to music I let the song drown my problem. If the song has a positive message then I dont have a problem listening to it. I cant listen to a song thats talking about killing people especially after someone has just made me mad. Of-course in music there is a lot more than just the song that A listen to I listens to the beat. I will listen to instrumentals, but if there is a guy raping to swing music then that will totally change the way I think of rap. Im not saying that a person cant rap to swing music but if you listen to music for fifteen years with a similar beat or rhythm then when you hear it with something else even though its still music it just wont sound right. The reason I chose rap was because I had this disc Double Up by Mase. The chorus of the song said if you love me I love you if you have me Ill hate you if you ride for me I ride for you, but if you [emailprotected] me Ill [emailprotected] you(Mase) I truly believe in the golden rule. I also believe in helping others, and I totally believe that in some ways music helps us. For instance, when youre going throw trials and tribulations you dont want someone telling that you cant make it, or some music playing that just rubs your problems in your face. You want some soothing music that will at least bring some balance back into your life. Every one was Lucas 2 born to be free and music is a style of expression. You can either express the way you feel or and get out of that trap or you can just drown in your problems playing sorry blues. All my life I worked with music and I realize that music is a difficult but beautiful thing that people should take more time to appreciate. And in life theirs nothing I can relate to more than music. Some doctors and lawyers cant help me but music can. Bibliography Carls,Avery. What music means to me.Vibe.2000 Mase,Sean. The vibes I get from music.Source.1999 Music Essays

Abstract heart disease free essay sample

There are those who actually act blind to the substantial threat that heart diseases pose. Some people go about living their lives unafraid and unaware that any day can be their last day. They eat and drink without remorse and without knowing whether or not what they are doing is healthy to their own bodies. In the medical world, they encounter all kinds of heart conditions and all kinds of patients having them. Somehow, the heart disease feels like a constant recurring story played by one character after another. Although society is not fully aware of the basic knowledge and dangers with respect to heart diseases, society must also realize that heart diseases are responsible for the almost fifty percent of the deaths caused in society. Although society ignores the dangers that heart diseases bring, it does not alleviate the fact that heart diseases account for almost half of all the deaths in society. We will write a custom essay sample on Abstract heart disease or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A heart disease can be called by many names and terminologies. The processes and implications of a heart disease can be quite complex especially for those who are experiencing it whether as a victim or someone related to the victim. It is therefore the purpose of this discussion to comprehend why the heart disease contributes to almost half the deaths recorded in society. This paper will begin by first explaining the basic understanding of what a heart disease is or how it is generally perceived by individuals. Moreover, this paper will delve into the most common causes that may bring about heart diseases. Following this, the technology and modern techniques that are used in a laboratory shall also be analyzed. Finally, this paper will be illustrating some of the conventional and known heart surgeries that are in practice today. Works Cited â€Å"Angina.† 2008. Cedars-Sinal Health system 8 March 2008 http://www.csmc.edu/5190.html Donofrio, Jo, et al. Cardiovascular Care Made Incredibly Easy: Amber: Lippincott Williams Wilkins, 2005. Colley, B. Judson. Personal Interview. 8 March 2008 Mayer, Breanna H., et al. Cardiovascular Care Made Incredibly Easy. Amber: Lippincott Williams Wilkins, 2007. Welch, Verna, and Simon S.K. Tang. â€Å"Treatment and control of BP and lipids in patients with hypertension and additional risk factors.† American Journal of Cardiovascular Drugs Atlanta and New York: American Journal of Cardiovascular Drugs 7 (2007): 381-89.

The Uses of The

The Uses of The The Uses of â€Å"The† The Uses of â€Å"The† By Maeve Maddox A reader has a question about the use of the definite article the: I have been searching without success for a good and thorough explanation of how and when to use the. I have an Iranian friend, and his English is excellent, save for his use of the. Neither he nor I have been able to find anything that clearly and comprehensively explains all of the different uses. Any suggestions? I doubt any source can be found that explains â€Å"all of the different uses of the clearly and comprehensively.† One researcher has called the English article system a psychomechanism, â€Å"a system through which native speakers use articles correctly but unconsciously.† The misuse of the does not impede communication, but it is a clue that an email purporting to be from an English-speaking friend supposedly stranded in a foreign country is a scam. The only suggestion I can offer about the use of the is that the secret lies in the concepts of definiteness and countability. Definiteness A noun has â€Å"definiteness† when there is something unique or specific about it. Here are some examples: The sun was worshipped by the ancient Aztecs. (In this context, sun is uncountable) The driver found an injured cat. He took the cat to an animal clinic. (First it’s â€Å"a cat,† one among many. Once mentioned, it’s â€Å"the cat,† the specific cat that was picked up by the motorist.) She’s waiting for the bus. (In this context, â€Å"the bus† is a service.) Other examples: We took the train to Chicago. I prefer the telephone to email. The Salvation Army feeds the hungry and ministers to the poor. (The is used with adjectives that are used as nouns to denote a group.) Countability Nouns are said to be countable or uncountable. Other terms are count nouns and noncount nouns. Because countable nouns can be counted, they have a singular and a plural form: one cat, two cats. The difficulty with this category is that some nouns can be both countable and uncountable, depending on context. Compare: Major crops are cotton and rice. Fido takes the cotton out of all his toys. You prepare the salad and I’ll cook the rice. I don’t much care for coffee. They ordered three coffees and a tea. Here, you take the coffee. I don’t want it. His brother is still looking for work. She quit her job because she didn’t like the work. ESL speakers struggling with the uses of the will benefit from the use of a dictionary designed for them. Regular dictionaries don’t always categorize nouns as to count and noncount, but beginners’ dictionaries do. Nouns that are usually noncount can be learned according to certain categories. For example: Agricultural crops: coffee, rice, sugar, etc. Natural phenomena: rain, snow, gravity, etc. Liquids: water, wine, blood, etc. Abstractions: honesty, courage, intelligence, etc. The British Council site offers a thorough discussion of the uses of the. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:"Based in" and "based out of"Homogeneous vs. HeterogeneousUsing Writing Bursts to Generate Ideas and Enthusiasm

Free Essays on Email In The Workplace

E-Mail in the Work Place Steve McAlpin IFSM 304 November 13, 2004 Table of Contents Table of Contents 2 Abstract 3 Introduction 4 The Employee’s View 4 The Employer’s View 6 Legal Issues 9 Technology 11 Conclusion 12 Bibliography 14 Abstract This paper will look into both the employee’s and the employer’s point of view on e-mail privacy. It will cover topics that include; ethical issues of employees using a company’s e-mail system for personal use, the legal rights employee’s have verses the employer rights to monitor employee’s e-mail, new laws covering e-mail privacy in the workplace, legal differences between telephone privacy and e-mail privacy, how employers are protecting themselves from lawsuits associated with e-mail, private verses Government aspects of e-mail privacy, new software to keep your e-mail private. It will be the readers’ responsibility at the conclusion of this paper to judge at what point we as a society draw the line in respect to e-mail privacy and is it ethical in the workplace. Introduction Email is fast becoming the preferred choice of communication with most people, because people can send and read messages whenever and wherever they choose, and of course it is faster than old snail mail, and definitely more convenient then playing phone tag. Because Email is a lot like regular mail, you would think that its privacy is legally protected, but guess again. The first issue we will look into is the employee’s view of how in general they feel about Email and its use in the workplace then we will look at the employers view and lastly we will look at the legal side of the issue. After covering these views, we will look at how the employer is protecting themselves and what the employee is doing to combat these issues. The Employee’s View The average individual, who uses Email, believes that their Email is private and secure. They believe that the use o... Free Essays on Email In The Workplace Free Essays on Email In The Workplace E-Mail in the Work Place Steve McAlpin IFSM 304 November 13, 2004 Table of Contents Table of Contents 2 Abstract 3 Introduction 4 The Employee’s View 4 The Employer’s View 6 Legal Issues 9 Technology 11 Conclusion 12 Bibliography 14 Abstract This paper will look into both the employee’s and the employer’s point of view on e-mail privacy. It will cover topics that include; ethical issues of employees using a company’s e-mail system for personal use, the legal rights employee’s have verses the employer rights to monitor employee’s e-mail, new laws covering e-mail privacy in the workplace, legal differences between telephone privacy and e-mail privacy, how employers are protecting themselves from lawsuits associated with e-mail, private verses Government aspects of e-mail privacy, new software to keep your e-mail private. It will be the readers’ responsibility at the conclusion of this paper to judge at what point we as a society draw the line in respect to e-mail privacy and is it ethical in the workplace. Introduction Email is fast becoming the preferred choice of communication with most people, because people can send and read messages whenever and wherever they choose, and of course it is faster than old snail mail, and definitely more convenient then playing phone tag. Because Email is a lot like regular mail, you would think that its privacy is legally protected, but guess again. The first issue we will look into is the employee’s view of how in general they feel about Email and its use in the workplace then we will look at the employers view and lastly we will look at the legal side of the issue. After covering these views, we will look at how the employer is protecting themselves and what the employee is doing to combat these issues. The Employee’s View The average individual, who uses Email, believes that their Email is private and secure. They believe that the use o...

History and Design of Submarines

History and Design of Submarines Designs for underwater boats or submarines date back to the 1500s and ideas for underwater travel date back even further. However, it was not until the 19th century that the first useful submarines began to appear. During the Civil War, the Confederates built the H.L. Hunley, the submarine that sank a Union ship. The U.S.S. Housatonic was built in 1864. But it wasnt until after World War I began that the first truly practical and modern submarines were invented. The submariners problem has always been how to improve his underwater endurance and performance, and both capabilities are defined by the ship. Early in submarine history the submariners problem often was how to make his ship work at all. Hollow Papyrus Reeds Historical accounts point out that man has always sought to explore the ocean depths. An early record from the Nile Valley in Egypt gives us the first illustration. It is a wall painting that shows duck hunters, bird spears in hand, creeping up to their prey beneath the surface as they breathe through hollow papyrus reeds. The Athenians are said to have used divers to clear the harbor entrance during the siege of Syracuse. And Alexander the Great, in his operations against Tyre, ordered divers to destroy any submersible vehicle (submarine) defenses the city might undertake to build. While in none of these records does it actually say that Alexander had any kind of submersible vehicle, legend has it that he descended in a device that kept its occupants dry and admitted light. William Bourne - 1578 Not until 1578 did any record appear of a craft designed for underwater navigation. William Bourne, a former Royal Navy gunner, designed a completely enclosed boat that could be submerged and rowed beneath the surface. His creation was a wooden framework bound in waterproofed leather. It was to be submerged by using hand vises to contract the sides and decrease the volume. Although Bournes idea never got beyond the drawing board, a similar apparatus was launched in 1605. But it didnt get much farther because the designers had neglected to consider the tenacity of underwater mud. The craft became stuck in the river bottom during its first underwater trial. Cornelius Van Drebbel - 1620 What might be called the first practical submarine was a rowboat covered with greased leather. It was the idea of Cornelius Van Drebbel, a Dutch doctor living in England, in 1620. Van Drebbels submarine was powered by rowers pulling on oars that protruded through flexible leather seals in the hull. Snorkel air tubes were held above the surface by floats, thus permitting a submergence time of several hours. Van Drebbels submarine successfully maneuvered at depths of 12 to 15 feet below the surface of the Thames River. Van Drebbel followed his first boat with two others. The later models were larger but they relied upon the same principles. Legend has it that after repeated tests, King James I of England rode in one of his later models to demonstrate its safety. Despite its successful demonstrations, Van Drebbels invention failed to arouse the interest of the British Navy. It was an age when the possibility of submarine warfare was still far in the future. Giovanni Borelli - 1680 In 1749 the British periodical Gentlemens Magazine printed a short article describing a most unusual device for submerging and surfacing. Reproducing an Italian scheme developed by Giovanni Borelli in 1680, the article depicted a craft with a number of goatskins built into the hull. Each goatskin was to be connected to an aperture at the bottom. Borelli planned to submerge this vessel by filling the skins with water and to surface it by forcing the water out with a twisting rod. Even though Borellis submarine was never built it provided what was probably the first approach to the modern ballast tank. Continue David Bushnells Turtle Submarine The first American submarine is as old as the United States itself. David Bushnell (1742-1824), a Yale graduate, designed and built a submarine torpedo boat in 1776. The one-man vessel submerged by admitting water into the hull and surfaced by pumping it out with a hand pump. Powered by a pedal-operated propeller and armed with a keg of powder, the egg-shaped Turtle gave Revolutionary Americans high hopes for a secret weapon - a weapon that could destroy the British warships anchored in New York Harbor. Turtle Submarine: Use as a Weapon The Turtles torpedo, a keg of powder, was to be attached to an enemy ships hull and detonated by a time fuse. On the night of September 7, 1776, the Turtle, operated by an Army volunteer, Sergeant Ezra Lee, conducted an attack on the British ship HMS Eagle. However, the boring device that was operated from inside the oak-planked Turtle failed to penetrate the target vessels hull. It is likely that the wooden hull was too hard to penetrate, the boring device hit a bolt or iron brace, or the operator was too exhausted to screw in the weapon. When Sergeant Lee attempted to shift the Turtle to another position beneath the hull, he lost contact with the target vessel and ultimately was forced to abandon the torpedo. Although the torpedo was never attached to the target, the clockwork timer detonated it about an hour after it was released. The result was a spectacular explosion that ultimately forced the British to increase their vigilance and to move their ships anchorage further out in the harbor. Royal Navy logs and reports from this period make no mention of this incident, and it is possible that the Turtles attack may be more submarine legend than a historical event. David Bushnell Larger Photo of Turtle SubmarineDavid Bushnell built a unique vessel, called the Turtle, designed to be propelled underwater by an operator who turned its propeller by hand. David Bushnells American TurtleThe only working, full-scale model of David Bushnells 1776 invention, the American Turtle. David Bushnell 1740-1826The most sensational contribution of patriot and inventor David Bushnell to the American Revolutionary War effort was the worlds first functioning submarine. Continue Robert Fulton and the Nautilus Submarine Then came another American, Robert Fulton, who in 1801 successfully built and operated a submarine in France, before turning his inventing talents to the steamboat. Robert Fulton - Nautilus Submarine 1801 Robert Fultons cigar-shaped Nautilus submarine was driven by a hand-cranked propeller when submerged and had a kite-like sail for surface power. The Nautilus submarine was the first submersible to have separate propulsion systems for surfaced and submerged operations. It also carried flasks of compressed air that permitted the two-man crew to remain submerged for five hours. William Bauer - 1850 William Bauer, a German, built a submarine in Kiel in 1850 but met with little success. Bauers first boat sank in 55 feet of water. As his craft was sinking, he opened the flood valves to equalize the pressure inside the submarine so the escape hatch could be opened. Bauer had to convince two terrified seamen that this was the only means of escape. When the water was at chin level, the men were shot to the surface with a bubble of air that blew the hatch open. Bauers simple technique was rediscovered years later and employed in modern submarines escape compartments that operate on the same principle. Continue The Hunley During the American Civil War, Confederate inventor Horace Lawson Hunley converted a steam boiler into a submarine. This Confederate submarine called the could be propelled at four knots by a hand-driven screw. Unfortunately, the submarine sank twice during trials in Charleston, South Carolina. These accidental sinkings in Charleston harbor cost the lives of two crews. In the second accident the submarine was stranded on the bottom and Horace Lawson Hunley himself was asphyxiated with eight other crew members. The Hunley Subsequently, the submarine was raised and renamed the Hunley. In 1864, armed with a 90-pound charge of powder on a long pole, the Hunley attacked and sank a new Federal steam sloop, USS Housatonic, at the entrance to Charleston Harbor. After her successful attack on Housatonic, the Hunley disappeared and her fate remained unknown for 131 years. In 1995 the wreck of the Hunley was located four miles off Sullivans Island, South Carolina. Even though she sank, the Hunley proved that the submarine could be a valuable weapon in time of war. Biography - Horace Lawson Hunley 1823-1863 Horace Lawson Hunley was born in Sumner County, Tennessee, on 29 December 1823. As an adult, he served in the Louisiana State Legislature, practiced law in New Orleans and was a generally notable figure in that area. In 1861, after the start of the American Civil War, Horace Lawson Hunley joined James R. McClintock and Baxter Watson in building the submarine Pioneer, which was scuttled in 1862 to prevent its capture. The three men later constructed two submarines at Mobile, Alabama, the second of which was named H.L. Hunley. This vessel was taken to Charleston, South Carolina, in 1863, where it was to be used to attack blockading Union ships. During a test dive on 15 October 1863, with Horace Lawson Hunley in charge, the submarine failed to surface. All on board, including Horace Lawson Hunley, lost their lives. On 17 February 1864, after it had been raised, refurbished and given a new crew, H.L. Hunley became the first submarine to successfully attack an enemy warship when she sank USS Housatonic off Charleston. Continue The USS Holland John Holland

Department of the U.S. Army Culture Analysis Paper Research

Department of the U.S. Army Culture Analysis - Research Paper Example All these are the visible of organizational culture, but sometimes it is difficult to interpret. In most cases, behavior and artifacts portray what a group is doing but it cannot give the reasons why they are doing it. The next level of organizational culture is the values. Values determine the behaviors, but they are not visible or observable like the behaviors. There is a great difference between the operating and stated values. Many people and organizations attribute their behaviors to stated values (Schein 103). Assumptions and beliefs grow from the values up to the point where they are taken for granted and dropped out of awareness. People may be unable to articulate or unaware of the assumptions and beliefs, which forms their deepest level of culture. For better understanding of culture, it is important for one to understand the three levels of an organizational culture, which is not an easy task. Another difficult task when studying organizational culture is cultural or group unit, which owns the culture. An organization may be having many different cultures or subcultures or even absents of specific or dominant culture in the organization. It is important to recognize the group or cultural unit for one to identify and understand the culture. Organizational cultures are created, maintained, and even transformed by people. Part of the organizational culture is created and maintained by leadership in the organization. Leaders who are in the executive positions are responsible in articulati ng core values, specifying norms and generating and re-infusing ideologies in an organization. Organizational values indicate or express certain outcomes or certain behaviors in an organization. Organizational norms express those behaviors, which are accepted by others by others in the organization. Organizational norms are the acceptable ways of pursuing goals through a cultural means. Leaders or executives establish rules or parameters

IT Shoes Business Plan PowerPoint Presentation Example | Topics and Well Written Essays - 1750 words

IT Shoes Business Plan - PowerPoint Presentation Example The present research has identified that IT Shoes business is as well popularly known for supplying high quality materials which is used to manufacture high quality shoes. The company’s shoes sizes ranges from 5 to 10. The IT Shoes company long term plan is to become the world leader in the supply of ladies shoes. The company current popularity and increased sales and profitability is to a great extent brought about by its reputation in offering convenient means of selling its shoes to local customers. Therefore, to become the world leaders in the contemporary multifaceted global market, the company ought to have an effective business plan which incorporates views and options of all players. Moreover, based on the available financial statistics, the business requires some external financial assistance to facilitate its long term development plan. Moreover, the level of the company market competition is relatively low compared to other global markets. The subsequent essay there fore offers and effective IT shoes business. The IT Shoes business intends to be the world leaders in ladies shoes. The company also intends to develop a good reputation in providing convenient means of selling goods through all marketing means including online marketing. Moreover, to effectively compete in modern market, the organisation ought to develop a good reputation for reliable delivery in local and international market. The organisation as well has a vision of becoming overall shoes dealers in European market. Products The company long term plan is to be in a position of providing convenient, trustworthy, and safe means of selling its products in local and global markets. A part from its current variety, the IT Shoes Company also plans to increase its variety by including other several emerging types of shoes. In the next five years, the IT Shoes Company is therefore planning to increase the variety of fashionable shoes, widen the variety of its shoes styles and colours, in crease the quality of shoes which is used to manufactures shoes, as well as selling half size shoes (Reuters 26). Expected Annual Sales and Profit for the year Sales $ 500,000 Expenses $ 450000 Profit $ 50000 Form of Payment IT Shoes business is planning to avail all forms of payment including EFTPOS and cash. The aim of this plan is to enable the company’s customers to purchase their products in large quantity at any time. On the other hand, the company is planning to ensure that, it fully abides by the existing regulations in their plans to introduce new payment mechanisms. At present, the IT Shoes Company relies on several forms of payments including cheques, money orders, master cards and visa. Key Partners The main aims of the involvement of partners in the business plan is to enable the company reduce its operation cost and increased the general profitability. Being the main targeted market areas, IT Shoes company key partners are night clubs and bars. Night clubs and b ars help the IT Shoes business to effectively market its products to its potential customers. On the other hand, vending machine providers are also the major partners of the company. In its plan, IT Shoes plans to distribute readymade products to its products to new markets areas. Value Proposition and Customer Relationship At present, the IT Shoes Company has successfully identified the existing value addiction gap in shoes industry. In its operations and marketing strategy, the IT Shoes Co

Humidacure Essay Example | Topics and Well Written Essays - 1500 words

Humidacure - Essay Example The product is reliable, comfortable, palatable, and effective to treat flu, cold, and cough. The aim of having a product with pleasant flavours is to enhance an added advantage over other competitors in the market. The product does not only focus on treatment but expands out to reach people who enjoy taking products with flavours such as ginger, lemon, or orange. The product is good both in consistency and quality, which is more likely to attract many consumers in the market. As many people struggle to identify the best medicine that heals flue, cold, and cough, this product aims to provide consumers with adequate information on how to take the medicine and the various ways they can do to prevent the illness. With this, consumers will be in a better position to comprehend about their illness and evaluate ways to prevent it in future. Still, there will be contacts displayed in the product, which consumers can use to communicate to the company in case of any complication, and this wil l create trust and confidence of consumers on the benefits of using the product. 2.0 Situational analysis At this point, it is important to understand the internal and external factors that will be affecting the business as this will lead to a better understanding of what will influence the product future. The product will be affected by the government that has a strong control over the product manufacturing activities. The company may spend some resources to ensure that the product align with the health standards of law. Secondly, economic crisis may make consumers to cut down their spending on medicines and instead prefer to make drinks that heal the cold. With many products in the market, most consumers may be forced to purchase other products that may be cheaper than Humidacure. It is pertinent to note that, a culture has a strong effect on people’s perception and preferences. Natural ingredients are among the crucial aspects of culture, which marketers will put into cons ideration. The product will contain various ingredients that help in relieving cold, flu, and cough such as ginger, lemon, and orange just to name a few. A comprehensive marketing strategy will be crucial to understand how to address the external environment of the product. Extensive training will be conducted to those manufacturing and distributing the product to keep good relations with consumers and maintain quality product that attract consumers all over regardless of various challenges that may emerge such economic crisis. Customer satisfaction will be considered as the most vital thing for the company’s progress. MARKET ANALYSIS 3.0 Market Demographics The product targets adults from urban middle class segment. The reason for this group is that adults are more likely to purchase medicine than adolescents or teenagers. In most cases, parents purchase medicines for their kids. Still, this target group is most preferable in that most adults are more concern with their heal th and children’s health. 3.1 Market Summary The product is intended to use the combination of promotion advertisements where the focus will be placed on attracting clients to purchase the product while converting the first users of the product to frequent and potential users. To accomplish these, the product will be marketed via technology tools such as internet that will create awareness in many people. Still, this will create a strong

PISCO Model Case Study Example | Topics and Well Written Essays - 1500 words - 3

PISCO Model - Case Study Example This paper stresses that thus using the PISCO problem solving model going to be highlighted below, the study would attempt to critically analyse the dilemma facing Lael Matthews in selecting the ideal candidate to promote among three managers. According to Edward, the PISCO model is comprised of steps that seek to identify a problem, input to the cause of the problem, solution, choice as well as operational goal of the choice made. In this case, the two major problems facing Lael Matthews include race and gender related issues which are seen as impediments in the efforts by the management in their efforts in appraisals especially for promotional posts to senior positions within large and often reputable organisations. For instance, Liz is an African American and a female at the same time which would raise eyebrows once she is given the opportunity to grab the position given that she would be the first person to hold such a high post within the organisation. Indeed, she has the energy to perform but due to her circumstance whereby her race is looked down upon, she could not rise to higher level expectations. Compared to Liz, Roy is privileged to have attained higher qualification from a prestigious private college and has been in the company for a long period but comparatively, his energy is lower than Liz. At the same time, Quang is intense but can only be hampered by virtue of her race as well as gender. She also has links to upper management which can give her unfair advantage over others. Therefore, in making an informed ethical decision about the right candidate to promote, the above issue ought to be objectively considered in order to come up with a capable candidate who has the capacity to perform the task.

Los Angeles International Airport Risk Assesment Essay

Los Angeles International Airport Risk Assesment - Essay Example Risk assessment varies from interpretation of data based on numerous and regular occurrences or vents to the approximation of the probability of very atypical events, amalgamated in each scenario with the measurement of exposure to risk. Setting of the target needs forecasting of the exposure, extent of risk, and tolerable and viability of the policies and mitigations for risk reductions, to spot targets which hits a balance between achievability, challenge and public and political suitability. STEP ONE: THREAT IDENTIFICATION AND RATING LAX Terrorist threat Identification and rating Airport terrorism risk assessment and analysis is not conducted in a vacuum. This kind of risk is usually assessed and analyzed as a way to control or buy down risk over duration via developing certain measures and mitigations across the airport facilities. Presently, majority of the world known airports LAX included are at increasing risk from both internal and external terror attack due to their securit y arrangement. Presently, despite the improved security at LAX, it still remains one of the centers of targets by the terrorist attack, owing to the fact that it has sustained more alarming incidences than any other airport in the United States. This implies that counterterrorism still remains a top concern for the LAX safety management. In 1974, a terrorist organized a bomb in the LAX airport terminating the lives of three and severely injuring eight people. The mitigation for any terror attack at LAX is therefore, a very a fundamental concept which must not be wished away and must be supported by all the employees within the LAX working environment or footprint. LAWA management is charged with responsibilities of operating, capital improving and provision of security at the airport. Given the ongoing massive construction, competing demands of managing the airport and the renovation of other terminals to expand its international terminals, there is a conviction that the security of the airport is wanting, making it to be very vulnerable for threat attack. In addition, intelligence associated with aviation is not institutionally passing all public safety agencies of LAX on a constant basis. This means that as a pre-mitigation measure, there should be consistent intelligence sharing of the information between public safety agency, local laws enforcement and US intelligence committee. Improvement of relationships and collaboration between these three bodies whereby they provide one other with crucial intelligent information based on the evolving terrorism threats, both in the US and abroad is very critical for the general safety of the airport. Explosive Blast armaments According to LAX terrorism threat identification, two parameters are applied to describe the explosive blast plan threat: the size of the weapon determined in equal pounds of TNT (trinitrotoluene) and the stand-off. The stand-off is defined by the distance calculated from the charge’s cent re of gravity to the component of interest which in this case is the LAX and its surrounding. Table 1.1 Showing Explosive Evacuation Distance Threat Description Explosive Substance1 With respect to TNT equivalent LAX Evacuation Distance2 Open-air Evacuation Distance3 Semitrailer 27,214kg 480m 2,136m Moving van 13,608kg 377m 1980m Small Moving van 4,537kg 265m 1144m Cargo van 1,815kg 196m 838m Sedom 454kg 122m 536m Compact Sedom 229kg 98m 456m Briefcase Bomb 22kg 47m 566m Suicide Vest 9kg 33m 415m Suicide Belt 4.5kg 26m 330m

Environmental Factors Essay Example for Free

Environmental Factors Essay There are many environmental factors that affect the global and domestic marketing strategies of organizations. What is necessary is an assessment of the company’s attempts at positioning its product to meet the needs of an undisclosed market. Environmental factors always affect the domestic and international marketing performance of companies in many environments. What environmental factors do is that they shape and set targets on the entry and operational decisions of Coca Cola Limited. Established in 1886, Coca Cola owns four of the world’s top five nonalcoholic beverages, operates in over two hundred countries and serves over one point five billion consumers locally and international. The environmental factors that Coca Cola has to battle with include the level of competition, cultural attributes, consumer characteristics, political and legal concerns. These factors have an impact on both the potential local and international marketing functions of the company. One factor affecting the marketing decisions of Coca Cola is competition among alcoholic beverages. These competitive factors include pricing, advertising, production innovation and brand and trademark development and protection. Of interest to us is the fact that one of Coca Cola’s major competitors is PepsiCo. The marketing decisions of the company have to be guided strategically because it impacts on the actual sales levels of the firm. Coca Cola continues to maintain a cutting edge in the industry because it continues to uphold its hallmarked values of refresh the world, inspiring moments of optimism and creating value through making a difference. Cultural also has a part to play in the marketing decisions of Coca Cola. Of later, governments across the world have been placing pressure on beverage companies to regulate alcohol content because they affect consumer’s thinking. While Coca Cola does not have to fight up with this cultural implication, it may have to attend to means of re-establishing consumer loyalty. For example, Marketing Coca-Cola in China has been a long and trying road. Firstly opening bottling plants in Shanghai and Tianjin in 1927 and then a third plant opened in Qingdao in 1930, Coca had a fight gaining a solid marketing lead. After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of relations between China and the United States. Coca-Cola was the first American consumer product to return to China and is doing very well today. Another environmental factor affecting Coca Cola’s development of effective marketing tools and campaigns across the world is legal requirements for entry and set up. All multinational companies are forced to abide by laws requiring high tax entries although maximum profits are to be repatriated. It is Coca Cola’s policy to comply to consumer protection laws, occupational, health and safety acts, and local statues and regulations concerning advertising, transportation, distribution and food and safety laws. Additionally, Coca Cola’s principle challenge was is water resource management which in some countries is bound by legalities. In 2004, the company was forced to take a major step in reducing the potential impact of climatic damage via the use of coolers and vending machines. So that dealing with legal implications enabled Coca Cola to adapt a marketing strategy that considers its social responsibility. The end result of that was Coca Cola, partnering with the United Nations Environment Programme and Greenpeace International as a means of finding natural refrigerants. Explain how technology impacts the organizations marketing decisions. Coca Cola decisions have been affected by the impact of technology. In an interview done by a researcher, he commented that â€Å"as industry leaders it is Coca Cola’s responsibility to invest in the research and development necessary to develop economically viable and commercially available refrigeration solutions to take us toward an HFC-free, climate-friendly future. We hope that other companies will join our commitment to sustainable refrigeration. By working together, we can continue to reduce the impact of commercial equipment on the environment. † It is obvious that Inorder for Coca Cola to remain a leader in the beverage industry there was the need to re-examine its products and production processes; its packaging, design, equipment and quality assurance. Coca Cola attempts to strike a balance between the use of modern and traditional technologies depending on the marketing initiative and project location. Interestingly, with the launch of eKOfreshment, Coca Cola used more than ten different technological options to improve its environmental performance, regulatory compliance and overall price and operational costs. The end result of using technology as a point of reference for marketing is the winning of the United States Environmental Protection Agencys Climate Protection Award for their joint efforts in promoting the development of environmentally friendly commercial refrigeration technology through the creation of the refrigerants naturally coalition. So that as Coca Cola evolves with technology its marketing habits and values change to accommodate consumer characteristics and behaviours. Of great importance to Coca Cola is their social responsibility and ethical considerations of which its management has found to be a contributing factor to the development of a strong marketing campaign globally. In analyzing its importance, we must consider the company’s priority; its marketplace, workplace, environment and community. To us, this is a key side; Coca Cola has opted to have social responsibility as a sub heading to their website. In the marketplace, they take pride in quality, marketing more than 450 brands and over 2,800 beverage products, just still living up to giving our consumers a choice of still or sparking beverages that refresh, hydrate, energize or nourish. Our ethical value is that each of those products must be of the highest quality and must meet consumers changing tastes, needs and expectations. In each of the more than 200 countries where we operate, Coca Cola is an active member of the business community, working hand in hand with local individuals, merchants and governments to improve the health and prosperity of the local economy and environment. We know that the continued health and sustainable growth of our business depends on the long-term health of the communities that surround it. After all, we need healthy consumers, communities, environments and economies for our business to thrive. So we encourage human right laws in the workplace as our business ultimately depends on the combined talents, skills, knowledge, experience and passion make Coca Cola who it is. Wherever Coca Cola operates, it seeks to get involved in the work of communities, governmental organizations and NGOs to create and support projects most relevant to them. Marketing is a critical step in the success or failure of a company. For Coca Cola, an international company operating in years of integrity and business sense, today they have stood to repeat the rewards of their actions. Together with many other partners, this company continues to forge it way to be a continued leader in the beverage industry. Reference Blythe, Jim. (2004). Canada. Financial Times Prentice Hall.